Subject: OpsRead Daily Brief, 12 August 2026
From: report@opsread.com · To: founder@safarluggage.com · Wednesday, 12 August 2026
Report: Safar Luggage, 12 August 2026
Delivery pressure is building across CX and support
Average delivery time increased 6.9% to 6d 4h, alongside delivery-delay tickets rising 17.44% to 101. WISMO tickets climbed 18.12% to 365, including 186 on active NDR, while NDR→RTO rose to 23.77%. Support pressure is also visible in the >24-hour backlog, which surged 1,650% to 105, with tickets still open on orders now delivered or RTO’d.
Signal: Delivery exceptions are showing up as both customer demand and unresolved support work.
Focus: The delivery-to-WISMO relationship and the rapidly growing backlog need attention.
| Business Stage | Metric | Value | DoD | Analysis |
|---|---|---|---|---|
| Demand | Orders Placed | 1,015 | -6.88% | — |
| Warehouse | Despatch SLA Breached | 0 | -100% | — |
| Delivery | Avg Delivery Time | 6d 4h | +6.9% | 101 delivery delay tickets |
| Delivery (Based on AWB) | NDR→RTO | 23.77% | +1.71% | 15 open tickets in WISMO |
| Returns | RTO Initiated | 58 | -4.92% | — |
| Customer Experience | WISMO Tickets | 365 | +18.12% | 186 on active NDR |
| Customer Experience | Delivery Delay Tickets | 101 | +17.44% | 21 on Shadowfax · 20 on Bluedart · 20 on Delhivery · 20 on Ekart · 20 on XpressBees |
| Customer Experience | Product Issue Tickets | 6 | +0% | — |
| Customer Experience | Cancellation Requests | 36 | +28.57% | 36 already shipped |
| Customer Experience | Refund Requests | 15 | -6.25% | — |
| Customer Experience | Avg First Response Time | 1h 13m | +35.19% | — |
| Customer Experience | Ticket Backlog >24h | 105 | +1650% | 14 on orders now RTO’d · 22 on orders now delivered |